SOUL TO BOWL
Truth: Living well starts with eating righteously.
Organic greens are all the rage. Did you know that microgreens have ten times the nutrition of full-grown plants—and aren’t just a pretty addition to a fancy foodie plate? But if you’re not a restauranteur, they’re not so easy to find. Ampersand was hired by Dripping Springs-based microgreens growers Righteous Greens to let the world know that they were bringing the highest quality, vegan-grown microgreens to market. More pea shoots for the people!
Tiny greens deliver bigger and better nutrition. But not everyone understands that. So, we designed an identity suite, point of sale materials, packaging and website to get this little powerhouse off to a strong start. Using design elements inspired by 1960’s typography, we took Righteous Greens from “Soul to Bowl” with style!
Righteous Greens took their first market by storm, selling out in only their second week. Within a month, they doubled production and established a regular clientele. The growers also attracted the attention of some major restaurant chefs, who now order by the pound weekly. This tiny greens company expanded to a second market in less than 3 months, where they sold out on day one.
“Ampersand gave us the tools we needed to step proudly onto the
local food scene. The care they took to make our products and packaging shine are one of the big reasons we’re growing so much faster than larger, more established vendors.”