Truth: It takes more than a low price to win hearts and minds. What people really want is to feel like they’re getting a good value.
This 90+ year old grocery company needed to give its customers a reason to remain loyal and not head to one of the newer big box chains. They also needed to attract younger customers—millennial moms.
A great shopping experience is a must. So, our Brookshire Brothers re-brand included a complete interior design & décor refresh, in addition to a very personal, relationship-centric branding campaign.
The community grocer who’s been serving small Texas & Louisiana towns since 1921 has a whole new look & a new life ahead. With lapsed customers beginning to return & new mom’s finding Brookshire Brothers services to be more personal & caring than competitors, the next 95 years looks to be even more successful than their last.
“Over the past three years, Ampersand has helped us find our unique niche and our most relevant brand voice in a competitive, high volume-low margin world. They've helped us tell our story in an authentic way in a very crowded space. We appreciate the partnership.”